HubSpot CMS Development for Complex B2B

CMS Development

When you need to build in HubSpot, not just migrate to it.

We design, build and extend HubSpot Content Hub. Custom themes, modules, integrations and ongoing development for teams already on the platform or building a new property in it.

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Scope of work

What HubSpot Web Development covers

Whether you're extending an existing HubSpot setup, starting a new build or looking for ongoing development capacity, the scope adjusts to your situation. The process doesn't.

Custom themes, templates and modules

The building blocks your marketing team works from. We design and develop custom themes, page templates and HubSpot modules that match your brand, perform in search and give your team the flexibility to publish without waiting on dev.

HubDB and dynamic content experiences

HubSpot's database layer supports content types that static templates can't. Directory listings, resource libraries, filterable product catalogs and data-driven experiences built on HubDB, designed so your team can add records without a dev ticket.

Web personalization and smart content

HubSpot's smart content tools serve different experiences to different visitors based on industry, lifecycle stage, device or list membership. We design the personalization logic and build the content variants so a single URL adapts to the visitor without a separate page for each segment.

Microsites, campaign sites and brand subsites

We design and build additional HubSpot properties from scratch: campaign microsites, product launch sites and brand subsites that run independently of your main site.

Custom integrations and APIs

When HubSpot's marketplace connectors don't cover the connection your team needs. We build custom integrations using HubSpot's API to connect Content Hub to your existing systems: ERPs, product databases, customer portals and third-party data sources.

Ongoing development and optimization

Predictable development capacity for teams that need more than a one-off project: landing pages, email templates, A/B testing, conversion rate optimization and regular enhancements to the site your campaigns run on. We know your setup, so new work doesn't start from scratch every time.

FEATURED CLIENT: PRA

CUSTOM TEMPLATES AND AUDIENCE-DRIVEN ARCHITECTURE. A SITE THAT RUNS WITHOUT DEV SUPPORT.

PRA runs corporate events for global organizations. Their previous site required developer involvement for routine content changes and wasn't structured around how their audience evaluates them. Before we built anything, we mapped the information architecture around two distinct audiences: event planners evaluating PRA for the first time and returning clients managing ongoing relationships. Templates, page structure and navigation followed from there.

Results

+33%

Form conversions from organic traffic (306 → 407) in the six months following launch

+66%

Improvement in average search ranking (21.2 → 7.1)

+14%

Active users (43,321 → 49,402) in the six months following launch

Full case study coming soon!

Who this is for

The build scenarios we know well

Web development engagements start from one of four places. The entry point shapes the scope. The work is the same.

Already on HubSpot, hitting the template ceiling

Your team can publish content and manage pages. But custom features, new section types, dynamic experiences or anything outside the current template library requires a dev ticket. We extend what's there: new modules, custom templates and functionality built directly into Content Hub so your team keeps publishing without the bottleneck.

A new build, not a migration

Sometimes the project is a new property, not a move off something old. A campaign site launching with a product. A brand subsite carved off the main domain. A microsite tied to a specific audience or market. We design and build it in HubSpot from the ground up, so it lives on the same platform your team already manages.

Ongoing development capacity

Project-by-project development is slow when the volume of work is consistent. A team that rebuilds context every engagement learns your platform setup late and ships accordingly. A retainer relationship means predictable capacity, a team that knows your environment and development work that moves at campaign speed.

Enterprise IT environment

Some organizations have formal development governance: release branches, sandbox environments, multi-stage QA cycles and production deployment cadences. We work inside those structures. The team aligns to your process, operates in your tools and delivers inside your governance framework rather than around it.

The RAB2B difference

HubSpot development designed by the agency that builds the rest of the system.

Most HubSpot development partners build what you scope. A wireframe, a component list, a deadline. We bring more context into the build: the audience model, the conversion logic, how the site connects to the CRM and marketing automation stack running behind it. The templates and modules we build are designed with that context already in them.

Strategy and design come with the build.

UX/UI, creative direction and web strategy aren't handed off from another agency. They're in-house, which means information architecture, visual language and conversion goals get resolved alongside the development decisions. What ships reflects the strategy behind it.

111+ in-house staff. No handoffs.

The team that scopes your project builds it. No freelancers, no outsourced dev. When a judgment call comes up mid-project, the people making it were in the kickoff.

We work inside enterprise IT environments.

Formal release cadences, sandbox-to-production workflows, multi-stage QA cycles and annual code freezes: we've operated inside all of it. We align to your process and work in your tooling. Enterprise IT governance is a reality we build inside, not a reason to scope narrowly.

HubSpot Certifications

Inbound Marketing Certified

Email Marketing Certified

Salesforce Integration Certification

Social Media Certified

Digital Marketing Certified

Content Marketing Certified

SEO Certified

SEO II Certified

FAQ'S

A few things that come up a lot

What's the difference between HubSpot Web Development and a HubSpot CMS migration?

A CMS migration has a clear boundary: existing site to HubSpot, rebuilt in Content Hub, cut over. Web development is everything else. Building new HubSpot properties from scratch. Extending existing Content Hub setups with custom modules and functionality. Building integrations the marketplace doesn't cover. Providing ongoing development capacity for teams already on the platform. If you need to move a site to HubSpot, our CMS migration approach covers that. If you're already on HubSpot or building something new in it, this is the work.

Can you work inside our existing HubSpot instance?

Yes. Most engagements start with an audit of what's already built: existing templates, modules and the content model your team uses. We work inside the live environment rather than rebuilding from scratch unless what's there is too far from what's needed to extend cleanly. If a rebuild makes more sense, we'll say so during discovery.

Do you handle ongoing development or just project-based work?

Both. Some clients engage us for a defined project: a new microsite, a module library, a custom integration. Others run on a retainer model where we provide ongoing development capacity for landing pages, email templates, site updates and campaign builds. The retainer model works best when the volume of development work is consistent enough that project-by-project scoping creates friction. If you're not sure which fits, we can scope both during discovery.

What kinds of custom integrations have you built in HubSpot?

The most common fall into a few categories: bidirectional syncs between HubSpot and Salesforce or Dynamics, personalized page experiences that surface CRM data for known visitors and event or transaction data flowing into HubSpot for segmentation and reporting. We've also built connections to ERPs, product databases, customer portals and third-party content sources. If the integration isn't covered natively or through HubSpot's marketplace, we build it using HubSpot's API.

GET A

HUBSPOT

assessment

Tell us where you are. We'll help you see what's possible and how we'd build it. No pitch. Just a clear picture of where to start.

Steve Cabrera

Senior Director of Technology

Schedule a meeting with Steve to discuss your current infrastructure and project goals.

We're on it.

Thanks for telling us where you are. Steve and the team will dig into your setup and reach out within a business day with a clear picture of what the build looks like.

In the meantime, keep an eye on your inbox.