What we do - Brand

Define how the world sees you. Starting with your mission and values, we put the pieces together, transforming your identity into one that connects with your audience to build lasting trust and loyalty.

Shaping brands that stick

Brand
Strategy

Define your brand—inside and out—to communicate a distinct purpose and position.

Brand
Architecture

Connect your brand with a framework everyone can use.

Brand
Identity

Capture the heart of your brand in a bold, distinctive identity, recognizable across every touchpoint.

Messaging &
Positioning

Speak with a voice that reflects your mission—one your audience will remember.

Brand
Refresh

Stay relevant by evolving with trends and expectations—without starting from scratch.

M&A/
Brand Integration

Unify your brands after a merger or acquisition under a shared vision.

Brand
Media

Target the right media channels to improve awareness and stay top of mind.

Journey
Mapping

Leverage every touchpoint along your customer’s journey for opportunities to further your reach.

Technologies We Use

Social Listening

Research

Brand in action

case study

IBML’S BRAND PIVOT—

FROM HARDWARE TO

DIGITAL LEADER

IBML transformed from a hardware maker to a tech-driven market leader. RAB2B built a bold brand strategy, redefining messaging, identity and content to engage IT leaders and drive growth.

See the transformation

Benefits

- STRONGER BRAND PRESENCE

- INCREASED WEBSITE TRAFFIC

- PIPELINE GROWTH

Ready to show the world

who you are?

Let’s write your story

What we do - Brand | RAB2B

Shaping brands that stick

BrandStrategy

BrandArchitecture

BrandIdentity

Messaging &Positioning

BrandRefresh

M&A/ Brand Integration

BrandMedia

JourneyMapping