Who We Are | RAB2B

Curious by nature

DIFFERENT BY DESIGN
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Guiding Principles

Here to create
real impact

decoration Creative Creative
Innovation Innovation
New ideas, fresh thinking—always pushing boundaries.
Purpose Purpose
Driven Driven
Work that means something and makes a difference.
Purpose Purpose
Work that means something and makes a difference.
Driven Driven
Diversity Diversity
A mix of people, ideas and experiences that shape what we do.
Resilence Resilence
We adapt, push through and get it done.
decoration Long-Term Long-Term
Vision Vision
We focus on today and always plan for what’s next.
decoration Long-Term Long-Term
We focus on today and always plan for what’s next.
Vision Vision

Team

A team built around your needs

SOCIAL RESPONSIBILITY

Making a difference, together

History
A history of breaking boundaries
1984 -1994
Ester Rabinovici
Breaking the glass ceiling.

Ester Rabinovici opens a freelance design studio in Colombia despite cultural norms that made it difficult for young women to enter and succeed in the workforce.

RAB2B Revista Dinero RAB2B Revista Dinero

She sees early success with high-profile clients: Legis, Revista Dinero and Hoteles Estelar.

RAB2B Bancafé RAB2B Bancafé
1995 -2000
Formalizing a vision.
Ester Rabinovici Estudio de diseño

Ester expands the business from a one-woman shop to a boutique agency, and Rabinovici Colombia is born.

RAB2B IBM RAB2B IBM RAB2B IBM Icon

The agency experiences rapid growth, gains recognition and becomes early digital adopters.

RAB2B Colseguros RAB2B Colseguros
2001 -2008
RAB2B Office Location
A major expansion.

The Rabinovici family moves to South Florida and establishes Rabinovici & Associates, pursuing the vision to become the leading LATAM creative agency.

RAB2B Miami Starting fresh in Miami.

Success with regional Fortune 500 companies leads to global engagements and the development of B2B capabilities.

Kodak Express Project Kodak Express Project
RAB2B Team Any excuse to celebrate.
FoodSaver and Latam FoodSaver and Latam
2009 -2018
The transformative years.
RAB2B Iso

Increase focus on B2B clients, creating ABM, media and digital performance expertise.

RAB2B media and digital performance expertise

Establish strategic approach to...

  • Digital marketing and customer journeys.
  • Sales and marketing alignment.
  • Automation, deep data analysis and segmentation.
Rabinolympics Rabinolympics icon

First annual "Rabinolympics".

Watch the races

We always show up for our annual Halloween costume contest.

See the costumes
RAB2B Halloween Costumes

Ringing the bell everyday at 3:05 for cafecito.

2019
Going all in on B2B marketing.

Develop expertise in B2B marketing orchestration.

HP Inspiration Hub HP Inspiration Hub

Implement a digital and security transformation governance process, with a focus on vetting vendors client privacy and security.

Digital Transformation
RAB2B Women RAB2B women leading the way in B2B marketing.
RAB2B Offices
RAB2B Nala

Boris' dog Nala visiting our Miami headquarters.

2020
Introspection & growth.

COVID-19 accelerates digital transformation for our clients and our agency.

RAB2B Transformation and Growth
RAB2B Spirit Supporting each other and keeping the RAB2B spirit alive.

We become virtual event experts.

RAB2B Wacom Academy RAB2B Wacom Academy
2021
Moving forward.
RAB2B Globally The RAB2B family doubles in size globally.
RAB2B DFIN Project RAB2B DFIN Project Awarded #8 Fastest Growing U.S. B2B Marketing Agency in 2025.
RAB2B Website

With a growing global client base, we branded to RAB2B.

What can we
solve together?