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Thinking Out Loud: B2B marketing insights from RAB2B

Thinking Out Loud

Thinking out loud
Into the deep AI

The Latest on B2B Marketing

From brand to demand — strategies and insights for B2B growth.

AnaMaria Hughes

Trust in a MedTech brand isn’t built in the sales call. It’s the reason the sale goes well.

For HCPs, trust means demonstrating that you understand what it’s like to work under their constraints: time pressure, patient complexity and compliance requirements.For hospital administrators and ...

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Smarter. Faster. Still human.

AI isn’t coming for your job. At least not in the immediate future. Let’s get that myth out of the...

Theresa Woods

Google’s AI Overviews Are Changing Search—Now What?

AI-generated summaries now dominate search results, pulling information from multiple sources to...

Andrés Montero

Behind the Lens: Smarter Visuals for B2B Brands

From 2017 to 2022, RAB2B captured compelling brand stories across the globe—from Fort Lauderdale to...

Catalina Johnson

Rethink How You Market to IDNs and Hospitals

The healthcare ecosystem is changing, and with it, so are the audience expectations on how...

James Miller

AI Meets EI

That’s where AI-driven emotional intelligence, also known as emotional quotient (EQ), comes in. By...

Boris Rabinovici

How AI Is Reshaping Search Dynamics

The massive shift to AI-powered tools. Reaching 100 million users in just two months, ChatGPT’s...

Andrés Montero

Persona Perfection

Why create data-driven personas? In B2B marketing, using data effectively means focusing sharply on...

Andy Sikorski

Drawing Success

In my work at RAB2B, every great idea starts with a sketch. Sketching allows me to think creatively...

Juan Rodriguez

The World of Channel Partner Programs You Need to Discover

You can take my word for it. I’ve been working with partner-focused clients at our agency for more...

Damian Fernandez

Navigating the Data Maze

As one of our data experts in our B2B marketing agency, I’m constantly fielding questions about...

Facundo Lagger

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