RAB2B blog: B2B marketing strategy, brand, demand generation, content, MarTech, and AI insights for technology and healthcare brands
The Latest on B2B Marketing
From brand to demand — strategies and insights for B2B growth.
Trust in a MedTech brand isn’t built in the sales call. It’s the reason the sale goes well.
For HCPs, trust means demonstrating that you understand what it’s like to work under their...
AnaMaria Hughes
Into the Deep AI
Opinions, analysis and lessons from the front lines of making AI work.
Yas Dalkilic
Reinvention is the New Competitive Advantage
In March 2016, one of the greatest Go masters alive stared at a board and couldn't understand what he was seeing. The machine across from him had just placed a stone in a position so wrong that the...
AI put us in sixth gear. March says drop to third.
March 2026 was quite a month with AI news. I’m not surprised! Anthropic leaked Claude Code's source code through a misconfigured debug file. Copilot injected ads into 1.5 million pull requests....
When only AI can reveal a problem only humans can solve
What happens when a totally AI-powered project leads you straight back to a problem only a human can solve? That’s exactly what happened when we tried to implement an AI-powered product selector for...
