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Drawing Success

The transformative power of sketching at RAB2B

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Drawing Success
In my work at RAB2B, every great idea starts with a sketch. Sketching allows me to think creatively and sharpen my focus, turning abstract ideas into tangible solutions for our clients. These simple drawings are powerful tools that help us solve problems and bring visions to life.

Watch the video to see how we use sketches to make magic happen at RAB2B. 

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About the author

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Born in San Andres Island and raised in Bogotá, Colombia by a family of artists, I’ve always been passionate about design. When I was young, I dreamed of creating illustrations for movie posters. Now, I get to live out my dreams of being an artist.

Since joining RAB2B in 1997, I’ve delved into everything from digital illustration and commercial photography to paper pop-ups, storyboarding and 3D visuals. I take great pride in my work and being part of this amazing team, much like the essential camera, pencils and cutter I never leave home without. I’d love to hear from you and help bring your next big idea to life with a sketch.

Juan Rodriguez

Associate Creative Director, Colombia.