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Behind the lens: Smarter visuals for B2B brands

How RAB2B is transforming photography and video through strategy, emotion and AI

Behind the lens: Smarter visuals for B2B brands

From 2017 to 2022, RAB2B captured compelling brand stories across the globe — from Fort Lauderdale to Madrid, Mexico and more. Through tight timelines and global disruptions, we’ve delivered lasting visual assets that bring B2B brands to life.

Now, we’re evolving again.

By blending AI with studio production, we’ve made our process smarter and more efficient — reducing production time and cost, expanding creative possibilities, and maintaining the same high standard of quality and emotion.

What sets us apart:

  • Strategy-first visuals: Every shoot is rooted in brand purpose and storytelling.
  • Authentic direction: We create natural, emotive moments that resonate.
  • AI-powered efficiency: Smarter planning, scalable assets, and faster turnaround.

At RAB2B, we’re not just capturing images — we’re building high-performing visual systems for the future. Let’s make something powerful together.

About the author
Catalina Johnson headshot

Born and raised in Bogotá, Colombia, I moved to Florida after high school, where I earned a BA in Psychology from USF in Tampa. My passion for art and photography has always been central to my life—it led me to launch a photography business while raising my two children, capturing families, weddings, and events.

In 2017, I joined RAB2B and became part of a fast-paced production team, tackling everything from local studio shoots to global campaigns. Today, we’ve expanded into AI-generated imagery and rendering, and I’m excited for what’s next in this evolving creative space.