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Why I Write About AI: From 400 Feet Deep to the Boardroom

Have you grown unbearably tired of hyped-up AI headlines and vague promises? I know I have. This is for decision makers who need results now—what changed, why it matters, and the moves you can authorize this quarter.
That’s why I write about AI: to give executives actionable insights, not speculation.

Who I Am: From Freediver to AI Strategist 

Hi, I’m Yas Dalkilic. I’m the Head of AI at a leading B2B marketing agency (been there since 2010), but this is my personal lab. My defining trait is a relentless passion for solving problems that don’t want to be solved. 

Before business problems, it was water. As a child I fell for freediving—holding my breath and going deep. I was obsessed with the challenge of figuring out how to make a human body work as efficient as a Swiss clock to function and survive that long without oxygen, while remaining calm deep underwater where it is always screaming: "You don't belong here, you may die!". That pursuit took me to eight world records with dives to 400 feet. Not because I loved danger (I didn’t), but because the puzzle was irresistible. 

From Mathematics to Leading AI 

When it was time to pick my lifelong career, I chose Mathematics because I believe the core of problem solving is mathematical thinking. Yes, I was that geek that actually went to college to study Math. 

After that, I started working as a programmer and soon became the go-to person when a need didn’t have an off-the-shelf solution. Then I formed the innovations department, staffed with like-minded individuals that expertly tackle problems that don’t fit templates.
 
When generative AI arrived, it felt like someone pointed me to the door of an endless knowledge treasure trove. AI became the ultimate playground for a problem solver, and I decided to make it my work.

I acquired the prestigious MIT credential in AI, ran our AI literacy program for the entire agency, and led the charge to make the business AI-ready across people, process, and platforms. 

Wrapping It Up

What you'll find in my personal blog:

 
AI insights you can act on now, not someday. 

  • AI news you can act on. I’ll cut through the noise and spell out what it means and what you can actually do. No jargon, no theatre. 
  • Use cases you can apply. Real scenarios—beyond the shiny edge cases—so your team can adapt them to your systems, data, and constraints. 
  • Field notes. Short writeups of experiments, wins, and misses. If it doesn’t help you, it’s not worth writing. 

I believe in designing AI around people. Tools move the parts; your experts conduct. The magic is in designing systems that let your best experts step out of busy work and step into their role as orchestrators, the executives of their own expertise. The payoff is human talent amplified by AI; faster turnarounds, results you can trust, and output elevated beyond what was possible alone. 

If you want these insights delivered directly, subscribe at IntoTheDeepAI.com. 

About the author

Photo of Yas Dalkilic
I lead AI at RAB2B, helping RAB2B and our clients turn complex marketing challenges into practical, measurable systems. With roots in mathematics and programming, I cut through AI hype to focus on clarity, execution, and what works now—prototyping, testing, and iterating until workflows deliver faster decisions and real outcomes. My belief: progress beats demos; process beats theater. Before programming, I set freediving world records; training to dive hundreds of feet on one breath taught me calm under extreme pressure and how to tackle most complex problems with discipline and intent.

Yas Dalkilic