Rabinovici & Associates is now RAB2B

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Your Agency Partner for B2B Marketing.


We create fundamental transformation through collaboration, transparency and our relentless determination to translate your toughest, most complex challenges into high-impact actions. It’s how we’re wired.


Complex buying cycles, personas and journeys—it’s time to orchestrate better outcomes with the right partner. Performance-driven capabilities are in our DNA. Let’s turn your challenges into resounding wins.

Case Studies

Strategize. Analyze. Execute. Great work and surpassing expectations drives RAB2B. It’s what clients in high-stakes sectors expect from their agency experience. Here’s where we let our work do the talking.

A woman focused on her laptop while two children sit beside her, engaged in an activity.

Educators Embrace a New Technology

Microsoft: ABM Education Campaign K-12

Many K-12 school districts had access to Microsoft Teams—but adoption was slow. RAB2B created a campaign that helped to increase usage by 900% year-over-year.

Human-Centric Design and Personalized Content Accelerate Transformation

DFIN: Website Refresh

To secure DFIN’s position as a financial software leader, its website needed to evolve. With a next-level site featuring personalization and an upgraded design, DFIN was able to increase performance and highlight what makes them unique: transparency and security.

A flower with long stems and leaves on a dark background.

Interactive Storytelling to Educate and Establish Brand Awareness

Creo Ingredients: Responsive Infographic

Creo Ingredients needed a powerful asset to explain their innovative fermentation process to customers and combat misinformation still rampant in the CBD market. RAB2B delivered a powerful digital experience to help them stand out amongst their competition, educate their customers and elevate their brand.

A close-up of a dragon eye with a vivid red iris, exuding an intense and captivating gaze.A close-up of a dragon eye with a vivid red iris, exuding an intense and captivating gaze.

Learning Goes Virtual

Wacom Academy e-Fest

In response to the pandemic, RAB2B worked with Wacom to pivot, converting an exclusive in-person experience to an inclusive expanded online audience.


Messaging for the Moments That Matter

Motorola Solutions: Power of Now

Communication solutions are integral to working across teams, but they’re ubiquitous. Motorola Solutions needed a strategic messaging framework to stand out and unify verticals, so RAB2B created distinct messaging and innovative assets to connect with their audiences.

A pencil drawing the letter x on an orange background.

Winning Hearts & Minds with ABM

HP: ABM Compete Campaign

Leveraging deep intelligence and insights, we partnered with HP Indigo to make an emotional ABM appeal to once-loyal customers of a key competitor and generated many millions in opportunity value.

Various HP website screens displayed on multiple monitors.

Launching the Virtual Sales Experience

HP: PageWide Sales Enablement

With in-person demos on hold indefinitely, HP needed a new way to reach their customers. We took sales enablement beyond flyers and PowerPoints and built a virtual hub designed to sell.

RAB2B Clients BackgroundRAB2B Clients background


Relationships Powered by Trust

Our expertise in Tech, SaaS, Industrials and Healthcare fuel deep collaboration and exceptional outcomes with these partners.