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Provocative insights, practical intel and curated content from the curious, ever-evolving crew at RAB2B.
Watch the video to see how we use sketches to make magic happen at RAB2B.
Channel partner programs are frequently seen as merely volume and price-driven endeavors, a well-oiled machine running on autopilot. But the fact is, the sheer volume of transactions and the fine-tuning of pricing strategies create a complex and engaging landscape that demands constant innovation and adaptation.
As one of our data experts in our B2B marketing agency, I’m constantly fielding questions about data: how to harness it, analyze it effectively and leverage it to make a real impact for our clients and their complex customer journeys.