AI-generated summaries now dominate search results, pulling information from multiple sources to...
Andrés Montero
From 2017 to 2022, RAB2B captured compelling brand stories across the globe—from Fort Lauderdale to...
The healthcare ecosystem is changing, and with it, so are the audience expectations on how...
That’s where AI-driven emotional intelligence, also known as emotional quotient (EQ), comes in. By...
The massive shift to AI-powered tools. Reaching 100 million users in just two months, ChatGPT’s...
Why create data-driven personas? In B2B marketing, using data effectively means focusing sharply on...
In my work at RAB2B, every great idea starts with a sketch. Sketching allows me to think creatively...
You can take my word for it. I’ve been working with partner-focused clients at our agency for more...
As one of our data experts in our B2B marketing agency, I’m constantly fielding questions about...
