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HP case study: B2B digital design and web development for an enterprise commercial-technology brand — RAB2B

DIGITAL DESIGN & DEVELOPMENT | HP WINNING HEARTS & MINDS

PERSONALIZED OUTREACH. MAXIMUM IMPACT.

Seizing an opportune moment to win business from competitors takes cunning strategy and precision marketing. Leveraging a multi-touch omnichannel approach with stunning digital designs, HP achieved 34X ad spend and 700 new accounts.

Approach

Built an ABM framework paired with
eye-catching digital designs to target 
specific prospects.
Used in-depth situational and competitive analysis to formulate a plan of attack for maximum efficacy.
Leveraged personalized segmentation and targeting to reach prospects most likely to convert.
Used a multi-touch, omnichannel strategy and differentiated messaging to drive customers through the funnel and ultimately convert.
Built target account list.
HP Digital design tablet view
Woman with HP mobile webpage
HP Digital Design

Results

10M

total opportunity value

34X
return on ad spend
700
new accounts pipeline