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CONTENT | IMI

Complex content,

lightning fast

Content - IMI | RAB2B

A content system built to handle technical subject matter with speed and accuracy.
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Approach

Strategic foundation across four verticals

Established a unified messaging framework grounded in IMI’s core value pillars—speed, reliability, compliance and adaptability—applied across all campaign verticals.

Persona-driven positioning

Developed differentiated positioning for key audiences, including design engineers, product managers and automation leads within each vertical.

Centralized intelligence system


Built a secure, custom GPT-powered knowledge base to organize research, source materials and ongoing client inputs within a single working environment.

AI-supported research and content model

Leveraged AI tools to synthesize niche manufacturing research and structured core assets for adaptation across packaging, food and beverage, industrial manufacturing and automotive and robotics.

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The speed of execution was impressive, but the elevated precision RAB2B brought to all four verticals was the real differentiator. They built a content engine that delivered rapid scale without ever sacrificing the nuance our audience demands.

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John Anderson

VP of Product Management and Marketing IMI Industrial Automation, Americas

client testimonial

Results

4

weeks

ahead

of the delivered schedule
2x

faster

onboarding

for multiple writers

flexible, 


high impact

content creation aligned to IMI brand and campaign strategy