Communication solutions are integral to working across teams, but they’re ubiquitous. Motorola Solutions needed a strategic messaging framework to stand out and unify verticals, so RAB2B created distinct messaging and innovative assets to connect with their audiences.
Messaging for the Moments That Matter
Motorola’s Unified Teams Communication ecosystem is built for a connected workforce across industries and disciplines, but the audience didn't fully understand the key value driver of instant communications. Motorola needed differentiated messaging to speak to potential clients’ challenges and elevate their solutions in a crowded space. The goal was to create a distinctive campaign that would capture their audiences’ attention.
- Capitalized on an opportunity to stand out in the market and move away from ubiquitous “anytime/anywhere/any device” messaging
- Leveraged what made Motorola Solutions the leader in the space by reframing and reintroducing the value of instant communications spanning voice, data, and video across solutions and platforms
- Designed an agile messaging framework and creative platform that worked across product lines, verticals and unified execution under the “Power of NOW” concept
- Created stand-out awareness assets, including a video game app, videos, landing pages, and nurture emails
The “Power of Now” became an ownable story in the market that drove business-critical awareness and demand generation across solutions and verticals. Through new messaging, creative assets and tactical targeting, we delivered warm leads to the sales team to create immediate business value.
More than a short-term solution, the campaign established a messaging foundation for years to come and strengthened Motorola’s leadership and market-share positioning.