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BRAND | IBML TRANSFORMATION

Transforming
a manufacturer into a

digital market leader

The Work - Brand | RAB2B

Taking a long-entrenched, traditional brand and revolutionizing it into an edgy, tech savvy juggernaut is no easy feat. But with strategic foresight and top-tier creative, our team pulled it off with stunning results.

Approach

Utilized the agency's full suite of branding services to deliver a 360° approach and roadmap, including strategy, architecture, identity, messaging framework, journey mapping and media.
Conducted brand assessment interviews with top leadership and key channel partners to understand the culture, vision, technology and brand perception.
Defined new messaging and branding foundations by building a forward-looking mission statement, vision, manifesto, branding guidelines and collateral that aligned with the values and future of the company.
Supported the implementation of new marketing technology and streamlined processes to improve attribution, optimization and results for both internal and external audiences.
IBML Brand guide
IBML Brand guide tablet preview
IBML Brand guide covers
IBML Brand guide tablet preview with lilac line background

Benefits

INCREASED
BRAND RECALL,
website traffic, qualified leads and stronger pipeline growth
IMPLEMENTED
TARGETED
demand generation and account-based marketing (ABM) strategies to drive high-value leads aligned with digital transformation solutions
DELIVERED
MULTI-CHANNEL CAMPAIGNS
that elevated the company's presence among new target audiences, including IT leaders, CIOs and enterprise decision-makers
REFRESHED
VISUAL ASSETS
messaging and content strategy to reflect a forward-thinking, tech-enabled organization
CAPTURED
AND ENGAGED
a broader set of stakeholders
by redefining the brand narrative and showcasing value-added digital solutions
REPOSITIONED
THE COMPANY
from a traditional hardware manufacturer to a disruptive market leader, aligning with evolving market demands