The Work - Martech | RAB2B

MARTECH | DFIN Personalized Content Accelerate Transformation

TAILORED CONTENT.
EVERY VISITOR. EVERY TIME.

Needing to reestablish their position as a financial industry software leader, DFIN called in RAB2B to evolve its website and martech strategy. With a next-level site, featuring real-time content personalization and an upgraded design, DFIN dramatically increased conversions and performance.

Approach

Implemented personalized content based on visitor industry using an optimized 6sense integration within Acquia and Drupal.

Reimagine website to reflect DFIN’s position as a software company.

Redefined key elements including the header and solution selector to infuse additional motion.

Humanized and simplified the user journey.

DFIN website tablet view

DFIN Website mobile view

Results

68%

increase in website traffic

64%

increase in page views

71%

increase in time on site

34%

increase in user engagement

400%

increase in web conversions