The Work - Creative

CREATIVE | WACOM ACADEMY E-FEST

VIRTUAL EVENT:
CONNECTING STUDENTS WITH RENOWNED ARTISTS

Holding a successful virtual event takes strategic marketing paired with powerful creative. With RAB2B, Wacom Academy was able to achieve millions in sales and 600% attendance for their E-Fest.

Approach

Facilitated the event from the ground up, creating the concept and strategy and designing all assets.

Engineered an exclusive VIP experience, virtually connecting art students with renowned artists to replicate engagement typically experienced at in-person events.

Leaned on our virtual event expertise to train guest speakers.

Crafted a messaging strategy celebrating diversity of thought, vision and expression, and created collateral in both Spanish and Portuguese.

Developed a teaser video for the landing page to promote the participating artists.

Expanded brand awareness and generated new leads via a paid media campaign page to promote the featured participating artists.