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Creo content marketing decorator
CONTENT MARKETING | CREO INTERACTIVE STORYTELLING

ENGAGING PROSPECTS
WITH IMMERSIVE

STORYTELLING

The Work - Content Marketing | RAB2B

Convincing and educating customers about a new, groundbreaking process requires ingenuity and careful planning. For Creo Ingredients, we successfully combatted misinformation and captured audience interest through highly engaging, immersive content.

Approach

Immersed ourselves in Creo’s complex processes for creating bioidentical cannabinoids through fermentation.
Crafted succinct copy to simplify the message and educate product makers on Creo’s unique, sustainable offerings.
Developed an aesthetic for an interactive scrolling experience using Lottie animations with GSAP and ScrollTrigger to highlight CBD’s complex chemistry.
Creo content marketing tablet views
Creo infused leaf
Creo content marketing mobile views

Benefits

CLAIMED
THE SPOTLIGHT
as Creo's top performing page
on website
ESTABLISHED
A SOLID NARRATIVE
foundation and style for sales and marketing assets
ENGAGED
AND EDUCATED
prospects through immersive and interactive content, and ended up becoming the best performing sales enablement tool for the brand to date