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STRATEGY | ZEBRA TECHNOLOGIES THE MODERN STORE

Modern Retail.
Smarter Messaging.

The Work - Strategy | RAB2B

Captivating audiences requires more than just data; it requires a good story. For this challenge, we successfully formulated an overall strategy that was able to unify multiple business units and product lines to generate long-lasting, memorable branding.

Approach

Strategized a customer-first messaging narrative for the client, drawing on our technology and retail expertise to focus on outcomes over solutions.
Created high-quality communication assets to educate, train and promote messaging internally and externally.
Designed booth visuals, brand videos, experiences and demos for NRF, the premier retail show.
Built a framework that is now the gold standard for messaging and assets.
Zebra technologies - the modern store - cover
Zebra technologies - the modern store - tablet preview
Zebra technologies - the modern store - full showcase preview
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The Modern Store by Zebra video preview

Results

Using customer case studies from The Modern Store featured on the company’s website, our messaging helped drive solution sales, leading to the following results:
9%
More Accurate
inventory forecasting
20%
More Time Gained
by associates to spend with customers
32%
Accelerated Checkout Speed
enhancing the overall
customer experience