What we do - Demand & Lead Generation

B2B demand generation is often overlooked, yet it's the foundation of effective lead generation. We help brands do it right—leveraging AI-driven strategies to build awareness, engage out-of-market audiences and drive demand across every channel. From search and social to programmatic and beyond, we create cohesive, data-driven strategies that fuel smarter decisions and long-term growth.

Cultivate awareness and leads with ease

Paid
Media

Accelerate business growth with highly targeted advertising campaigns that leverage innovative tools such as AI to increase visibility and attract and drive measurable outcomes.

Account-Based
Marketing 
(ABM)

Strengthen relationships and maximize ROI by engaging high-value accounts with personalized and impactful marketing campaigns.

SEO

Achieve higher organic search rankings and improved website visibility by optimizing site content and structure for maximum discoverability.

Channel
Marketing

Align, scale and empower your sales and marketing strategies—TO, FOR and THROUGH your channel partners—to drive consistent messaging and expand market reach across complex distribution networks.

Demand
Generation 
Solutions

Turn awareness into action by engaging prospects through every stage of their buying journey and creating leads using custom interactive tools and AI.

Conversion
Optimization

Boost sales and lead generation by enhancing user experiences and optimizing for key actions like purchases and form submissions.

Marketing
Automation

Save time and enhance engagement by automating workflows and delivering tailored outreach at scale.

Analytics

Empower smarter decisions with actionable insights that optimize campaigns and improve overall marketing performance.

Media
Audits

Maximize ROI by evaluating campaign performance and uncovering opportunities to enhance efficiency and results.

Technologies we use

Ad Platforms

ABM Platforms

Technology Platforms

Programmatic Dsps

Healthcare Data Providers

Demand generation in action

case study

MICROSOFT K-12 IMPACT

—ENGAGING EDUCATORS

AT SCALE

We launched a multi-channel, account-based campaign that leveraged Microsoft’s educational resources to engage educators, boost awareness and drive measurable impact. See how it delivered.

Discover the impact

Results

+6.4M

impressions

+45K

engagements

949%

YOY increase in MAU

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pieces and funnel

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What we do - Demand & Lead Generation | RAB2B

Cultivate awareness and leads with ease

PaidMedia

Account-Based Marketing (ABM)

SEO

ChannelMarketing

DemandGeneration Solutions

ConversionOptimization

MarketingAutomation