What we do - Data & analytics

In the fast-changing B2B world, managing data isn’t just about visibility—it’s about gaining actionable insights that keep you ahead. We cut through the noise to connect your data across functions, turning chaos into strategy while delivering the analytics you need to optimize performance. Whether you're refining your approach, working with ops or figuring out life after cookies, we help you make smarter moves with what you’ve got—and better prepare for what’s next.

Fuel growth with intelligence

Data
Strategy

Unlock the full potential of your data with a strategic approach—collecting, tracking, organizing, cleaning and integrating properly—to ensure accuracy, adoption and smarter decision making.

Dashboards
& Reporting

Unify diverse data sources into tailored dashboards that deliver clear, actionable insights. Our reports go beyond graphs and charts, offering genuine insights that empower decision making.

Attribution

Identify the most impactful marketing channels and touchpoints to maximize ROI, understand cross-channel implications, reduce inefficiencies and optimize future campaign performance.

Conversion
Optimization

Enhance user experience and push revenue by testing strategies and aligning website and campaign elements to boost conversion.

Data Privacy
& Compliance

Mitigate legal risks and build customer trust by ensuring data practices meet global compliance standards, including GDPR and CCPA.

Data
Integration
& Audits

Connect your martech stack, workflows and cloud storage to ensure data flows seamlessly. We'll help audit your data storage and workflows and provide tool-agnostic, strategic recommendations.

Technologies We Use

Analytics

Data Governance
& Warehousing

User Experience
& Behavior Analytics

Tagging

Dashboards
& Data Visualization

Data Privacy
& Security

Data & analytics in action

case study

BAXTER'S GDPR POWER

MOVE: COMPLIANCE

MEETS GROWTH

GDPR wasn’t a roadblock—it was an opportunity. With RAB2B, Baxter implemented a privacy-first analytics strategy that delivered massive engagement and smarter insights—all while staying fully compliant.

Explore the success

Results

2800%

traffic increase

51-57%

average bounce rate

Jumpstart

Talk to us

your insight

pipeline.

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What we do - Data & Analytics | RAB2B

Fuel growth with intelligence

DataStrategy

Dashboards& Reporting

Attribution

ConversionOptimization

Data Privacy & Compliance

DataIntegration& Audits