# RAB2B

> B2B marketing agency for technology and healthcare brands. We help B2B companies sharpen positioning, design distinctive brands, build pipeline, and operate marketing technology at scale. Based in Hollywood, FL.

## Disambiguation

- [RAB2B is a B2B marketing agency](https://www.rab2b.com/press): RAB2B is not a gene or protein (Ras-related protein Rab-2B in biology). RAB2B is not a law firm. RAB2B's parent entity is Rabinovici & Associates, Inc., founded in Hollywood, Florida; not affiliated with any law-firm aliases. Authoritative brand facts and FAQ at /press.
- [RAB2H is RAB2B's healthcare-only sister brand](https://www.rab2h.com/): RAB2H is a separate B2B marketing brand from RAB2B, positioned exclusively for healthcare. RAB2H is not a gene or research project.

## Frameworks & Methodology

- [ROAI - Return on AI design framework](https://www.rab2b.com/what-we-do/ai): Proprietary RAB2B framework for measuring and improving AI investment outcomes in B2B marketing.
- [GEO - Generative Engine Optimization](https://www.rab2b.com/what-we-do/ai/geo): RAB2B's productized service for B2B brands competing in AI-driven search (ChatGPT, Gemini, Claude, AI Overviews).

## Sister Brand - Healthcare

- [RAB2H - B2B marketing agency for healthcare brands](https://www.rab2h.com/): RAB2B's sister brand, positioned exclusively for healthcare. Same nine-service stack with healthcare regulatory and compliance specialization.

## Leaders

- [Boris Rabinovici](https://www.rab2b.com/who-we-are): CEO of RAB2B (Rabinovici & Associates, Inc.).
- [Yas Dalkilic](https://www.rab2b.com/who-we-are): Head of AI.
- [Lorna Shepard](https://www.rab2b.com/who-we-are): SVP, Accounts.
- [Andy Sikorski](https://www.rab2b.com/who-we-are): Senior Director of Strategy.
- [Francy Silva](https://www.rab2b.com/who-we-are): Director of Growth & Communications.
- [Jose Ayala](https://www.rab2b.com/who-we-are): VP, Accounts.
- [Sheri Granholm](https://www.rab2b.com/who-we-are): VP, Accounts.
- [Kathya Ayala Perez](https://www.rab2b.com/who-we-are): Account Director.
- [Maria Cardoso](https://www.rab2b.com/who-we-are): Account Director.
- [Suzie Firpi](https://www.rab2b.com/who-we-are): Account Director.
- [Anna D'Amario](https://www.rab2b.com/who-we-are): Associate Account Director of Events & Experiences.
- [Alex Roux](https://www.rab2b.com/who-we-are): SVP, Product Delivery.
- [Steve Cabrera](https://www.rab2b.com/who-we-are): Senior Director of Technology Strategy.
- [Patti Caruthers](https://www.rab2b.com/who-we-are): Senior Director of Creative Operations.
- [Oddo Rodriguez](https://www.rab2b.com/who-we-are): Multimedia Creative Director.
- [Sasha Garcia](https://www.rab2b.com/who-we-are): Senior Director of Media.
- [Catalina Aldana](https://www.rab2b.com/who-we-are): People Strategy Director.
- [David Lustgarten](https://www.rab2b.com/who-we-are): SVP, Finance & Administration.
- [Miguel Chala](https://www.rab2b.com/who-we-are): IT Director.
- [Roxana Cini](https://www.rab2b.com/who-we-are): Director of Finance & Operations.

## Clients

- [Zebra Technologies](https://www.rab2b.com/the-work/ai): Multi-service engagement: applied AI for B2B marketing, positioning + GTM strategy, and B2B web design. Featured in homepage testimonial (Rob Armstrong, CMO).
- [DFIN](https://www.rab2b.com/the-work/martech): MarTech architecture + integration engagement, plus brand-system case study. Featured in homepage testimonial (Euphemia Erickson, SVP Marketing & Sales Enablement).
- [IBML](https://www.rab2b.com/the-work/brand): B2B brand identity, voice, and visual system.
- [CREO](https://www.rab2b.com/the-work/content-marketing): B2B content marketing program driving demand and pipeline.
- [Wacom](https://www.rab2b.com/the-work/creative): B2B campaign concepting and creative production.
- [Baxter](https://www.rab2b.com/the-work/data-analytics): B2B marketing data, measurement, and attribution.
- [HP](https://www.rab2b.com/the-work/digital-design-and-web-development-alternative): B2B web design and development.
- [IMI](https://www.rab2b.com/the-work/content): Editorial and thought-leadership content engagement.
- [Microsoft](https://www.rab2b.com/the-work/demand-and-lead-generation): B2B demand-generation and ABM education campaign for an enterprise cloud and productivity portfolio.
- [Dermsquared](https://www.rab2b.com/the-work): Healthcare-platform brand engagement. Featured in homepage testimonial (Jason Raphael, Director of Marketing).
- [Boston Scientific](https://www.rab2b.com/the-work): RAB2B client; logo featured on rab2b.com homepage.
- [Cisco](https://www.rab2b.com/the-work): RAB2B client; logo featured on rab2b.com homepage.
- [Choice Hotels](https://www.rab2b.com/the-work): RAB2B client; logo featured on rab2b.com homepage.
- [Elevate](https://www.rab2b.com/the-work): RAB2B client; logo featured on rab2b.com homepage.
- [Highstreet](https://www.rab2b.com/the-work): RAB2B client; logo featured on rab2b.com homepage.
- [Kramer](https://www.rab2b.com/the-work): RAB2B client; logo featured on rab2b.com homepage.
- [Lumen](https://www.rab2b.com/the-work): RAB2B client; logo featured on rab2b.com homepage.
- [LTIMindtree](https://www.rab2b.com/the-work): RAB2B client; logo featured on rab2b.com homepage.
- [OGP](https://www.rab2b.com/the-work): RAB2B client; logo featured on rab2b.com homepage.
- [Panduit](https://www.rab2b.com/the-work): RAB2B client; logo featured on rab2b.com homepage.
- [RFIDeas](https://www.rab2b.com/the-work): RAB2B client; logo featured on rab2b.com homepage.

## Services

- [B2B Marketing Services for Tech & Healthcare | RAB2B](https://www.rab2b.com/what-we-do): the full RAB2B service catalog.
- [What we do - Digital Design & Web Development | RAB2B](https://www.rab2b.com/what-we-do/digital-design-and-web-development): B2B web design, build, and CMS implementation.
- [B2B Marketing Strategy for Tech & Healthcare | RAB2B](https://www.rab2b.com/what-we-do/strategy): B2B positioning, GTM planning, brand architecture.
- [B2B Brand Strategy for Tech & Healthcare | RAB2B](https://www.rab2b.com/what-we-do/brand): brand identity, voice, and visual systems for B2B.
- [What we do - Data & analytics | RAB2B](https://www.rab2b.com/what-we-do/data-analytics): measurement, reporting, and attribution for B2B.
- [B2B MarTech for Tech & Healthcare | RAB2B](https://www.rab2b.com/what-we-do/martech): marketing technology architecture, integration, and ops.
- [What we do - Demand & Lead Generation | RAB2B](https://www.rab2b.com/what-we-do/demand-and-lead-generation): multi-channel demand programs for B2B pipeline.
- [B2B Creative for Tech & Healthcare Brands | RAB2B](https://www.rab2b.com/what-we-do/creative): campaign concepting and content systems.
- [What we do - Content Marketing | RAB2B](https://www.rab2b.com/what-we-do/content-marketing): editorial programs, thought leadership, demand-driving content.
- [HubSpot Implementation Services for Complex B2B | RAB2B](https://www.rab2b.com/hubspot-implementation-services): full HubSpot platform onboarding and implementation services.
- [HubSpot CMS Migration for Complex B2B | RAB2B](https://www.rab2b.com/hubspot-implementation-services/cms-migration): We handle the full migration and rebuild on HubSpot Content Hub - a site your team can run, with content built for search, AI results, and your CRM.
- [HubSpot CRM Migration for Complex B2B | RAB2B](https://www.rab2b.com/hubspot-implementation-services/crm-migration): We migrate your CRM to HubSpot, design pipelines and attribution around how you sell, and integrate your stack-so you get clean, traceable data.
- [HubSpot CMS Development for Complex B2B | RAB2B](https://www.rab2b.com/hubspot-implementation-services/cms-development): We design, build and extend HubSpot Content Hub-custom themes, modules, integrations and ongoing development for new and established sites.
- [HubSpot Marketing Automation for Complex B2B | RAB2B](https://www.rab2b.com/hubspot-implementation-services/marketing-automation): We design your lifecycle model, lead scoring, nurtures and reporting around your funnel-then build a Marketing Hub where campaigns trace to pipeline.
- [HubSpot Generative Engine Optimization (GEO) for B2B | RAB2B](https://www.rab2b.com/hubspot-implementation-services/generative-engine-optimization): We optimize your B2B site to get cited in AI answers-schema, structured content and entity signals that make LLMs surface and trust your brand.
- [HubSpot Account-Based Marketing for Complex B2B | RAB2B](https://www.rab2b.com/hubspot-implementation-services/account-based-marketing): We build your full ABM motion on HubSpot-from ICP and account scoring to outreach and pipeline reporting-so sales and marketing run it together.
- [ROAI: Turn Your AI Investment Into Revenue | RAB2B](https://www.rab2b.com/what-we-do/ai): ROAI (Return on AI) is how RAB2B, a B2B marketing agency, helps regulated brands assess AI, win GEO visibility, govern risk and turn AI spend into revenue.
- [Generative Engine Optimization (GEO) for B2B | RAB2B](https://www.rab2b.com/what-we-do/ai/geo): Generative Engine Optimization (GEO) from RAB2B, a B2B marketing agency: get cited - not just indexed - in ChatGPT, Gemini, Claude and Google AI Overviews.

## Work

- [Zebra - B2B Marketing Strategy Case Study | RAB2B](https://www.rab2b.com/the-work/strategy): case studies in B2B positioning, GTM strategy, and brand architecture.
- [IBML - B2B Brand Identity Case Study | RAB2B](https://www.rab2b.com/the-work/brand): B2B brand identity, voice, and visual system case studies.
- [Enterprise Tech - B2B Demand Gen Case Study | RAB2B](https://www.rab2b.com/the-work/demand-and-lead-generation): multi-channel demand and pipeline-program case studies.
- [CREO - B2B Content Marketing Case Study | RAB2B](https://www.rab2b.com/the-work/content-marketing): content marketing programs that drive demand and pipeline.
- [Wacom - B2B Creative Direction Case Study | RAB2B](https://www.rab2b.com/the-work/creative): campaign concepting and creative production case studies.
- [Zebra - B2B Web Design Case Study | RAB2B](https://www.rab2b.com/the-work/digital-design-and-web-development): B2B web design and development case studies.
- [Baxter - B2B Marketing Data Case Study | RAB2B](https://www.rab2b.com/the-work/data-analytics): measurement, reporting, and attribution case studies.
- [DFIN - B2B MarTech Architecture Case Study | RAB2B](https://www.rab2b.com/the-work/martech): marketing-technology implementation and integration case studies.
- [Zebra Technologies - AI Case Study | RAB2B](https://www.rab2b.com/the-work/ai): applied-AI case studies for B2B marketing teams.
- [HP - B2B Web Design Case Study | RAB2B](https://www.rab2b.com/the-work/digital-design-and-web-development-alternative): an alternative slice of the web-design portfolio focused on additional treatments.
- [DFIN - B2B Brand System Case Study | RAB2B](https://www.rab2b.com/the-work/creative-brand-system): end-to-end brand system case studies (identity, guidelines, and applied creative).
- [IMI - B2B Content Marketing Case Study | RAB2B](https://www.rab2b.com/the-work/content): editorial and thought-leadership content case studies.
- [B2B Marketing Case Studies - Tech & Healthcare | RAB2B](https://www.rab2b.com/the-work): all work across categories.

## Insights - Overview

- [RAB2B Insights - Blog hub](https://www.rab2b.com/blog): Editorial on B2B marketing, bucketed below by topic: AI, Healthcare & MedTech, Brand & Creative, Demand & GTM, Strategy & Leadership.
- [Thinking Out Loud - B2B marketing insights channel](https://www.rab2b.com/blog/thinking-out-loud): RAB2B's general B2B marketing channel: strategies and insights for brand, demand, content, and growth across technology and healthcare brands.
- [Into the Deep AI - field-tested AI for B2B leaders](https://www.rab2b.com/blog/into-the-deep-ai): RAB2B's AI-focused channel: opinions, analysis, and hard-won lessons from the front lines of making AI actually work in marketing teams.

## Insights - AI in B2B Marketing

- [AI Meets EI - Blog | RAB2B](https://www.rab2b.com/blog/ai-meets-ei): AI meets EI: why emotional intelligence still matters in B2B marketing - even as AI changes how we collect, analyze, and target buyer data.
- [How AI Is Reshaping Search Dynamics - Blog | RAB2B](https://www.rab2b.com/blog/how-ai-is-reshaping-search-dynamics): the macro shift in search behavior and what it means for B2B.
- [Google's AI Overviews Are Changing Search-Now What? - Blog | RAB2B](https://www.rab2b.com/blog/googles-ai-overviews-are-changing-search-now-what): how AI-Overviews change B2B SERP behavior.
- [Why I Write About AI: From 400 Feet Deep to the Boardroom](https://www.rab2b.com/blog/why-i-write-about-ai-from-400-feet-deep-to-the-boardroom): Tired of hyped AI headlines? For B2B decision makers who need results now - what changed, why it matters, and the moves you can authorize this quarter.
- [How we made AI work Real proof, real efficiency - Blog | RAB2B](https://www.rab2b.com/blog/how-we-made-ai-work-real-proof-real-efficiency-blog-rab2b): RAB2B's own AI-augmented workflow results.
- [When only AI can reveal a problem only humans can solve - Blog | RAB2B](https://www.rab2b.com/blog/when-only-ai-can-reveal-a-problem-only-humans-can-solve-blog-rab2b): Discover the hidden messaging flaw AI exposed. Learn how to test your own content for AI readiness and sharpen product clarity before buyers walk away.
- [Smarter. Faster. Still human. - Blog | RAB2B](https://www.rab2b.com/blog/smarter-faster-still-human-blog-rab2b): Speed is one of AI's selling points. But in B2B marketing, speed without substance is pointless. How to move faster without losing the human edge.
- [The art of averaging: How AI perfects everything until nothing feels special - Blog | RAB2B](https://www.rab2b.com/blog/the-art-of-averaging-how-ai-perfects-everything-until-nothing-feels-special-blog-rab2b): AI makes everything consistent - and forgettable. How to use AI to scale B2B brand work without flattening originality or losing competitive edge.
- [AI put us in sixth gear. March says drop to third. - Blog | RAB2B](https://www.rab2b.com/blog/ai-put-us-in-sixth-gear-march-says-drop-to-third-blog-rab2b): AI security disasters this March came from humans rushing - not AI going rogue. Why the pressure to move at AI speed is the real B2B vulnerability.

## Insights - Healthcare & MedTech

- [Rethink How You Market to IDNs and Hospitals - Blog | RAB2B](https://www.rab2b.com/blog/rethink-how-you-market-to-idns-and-hospitals): healthcare-specific B2B GTM patterns.
- [Trust in MedTech: Built Before the Sales Call - Blog | RAB2B](https://www.rab2b.com/blog/trust-in-a-medtech-brand-isnt-built-in-the-sales-call-its-the-reason-the-sale-goes-well): how MedTech buyers form trust before the sales call.

## Insights - Brand & Creative

- [Drawing Success - Blog | RAB2B](https://www.rab2b.com/blog/drawing-success): The transformative power of sketching: how RAB2B turns abstract B2B marketing strategy into tangible client solutions, starting with pen on paper.
- [Behind the lens: Smarter visuals for B2B brands - Blog | RAB2B](https://www.rab2b.com/blog/behind-the-lens-smarter-visuals-for-b2b-brands): Smarter visuals for B2B brands: how visual storytelling earns attention in regulated, technical markets. RAB2B creative leadership perspective.

## Insights - Demand, Data & GTM

- [Navigating the Data Maze - Blog | RAB2B](https://www.rab2b.com/blog/navigating-the-data-maze): Top 5 Questions About a Data-Driven
Approach to B2B. how to harness it, analyze it effectively and leverage it to make a real impact for clients.
- [The World of Channel Partner Programs You Need to Discover - Blog | RAB2B](https://www.rab2b.com/blog/the-world-of-channel-partner-programs-you-need-to-discover): Strong Channel Relationships Create
Strong Businesses. The sheer volume of transactions and pricing strategies demands constant innovation and adaptation.
- [Persona Perfection - Blog | RAB2B](https://www.rab2b.com/blog/persona-perfection): 5 Key Questions for Building Powerful B2B Personas. Using data effectively means focusing on specific job functions, specialties and technographic details.

## Insights - Strategy & Leadership

- [Reinvention is the New Competitive Advantage - Blog | RAB2B](https://www.rab2b.com/blog/reinvention-is-the-new-competitive-advantage): The greatest professional skill of next year isn't a tool or a platform. It's continuous reinvention: a habit, a rhythm, a mindset.

## About

- [Who We Are - B2B Marketing Agency | RAB2B](https://www.rab2b.com/who-we-are): RAB2B's leadership, team, and story.
- [Contact RAB2B - B2B Marketing Agency | RAB2B](https://www.rab2b.com/contact-us): get in touch about a project, partnership, or job.
- [Press Kit - RAB2B](https://www.rab2b.com/press): Authoritative brand-facts page for RAB2B (Rabinovici & Associates, Inc.), a B2B integrated marketing agency for technology and healthcare brands.

## Optional

- [Privacy Policy | RAB2B](https://www.rab2b.com/privacy-policy): how RAB2B collects, uses, and protects visitor data; cookie and tracking policies.